Welcome to Colten Fitness
Workout • Recovery • Wellness
Our Mission
We combine intelligent workout systems using AI-driven smart machines, eliminating the need to jump from station to station. Busy professionals can walk in and get a full-body session — guided, efficient, and personalized.
Add to that our integrated recovery services, wellness offerings, and a premium in-house coffee lounge — and you get the new standard of fitness: Workout. Recovery. Wellness.
This is Colten Fitness. Innovative. Bold. Ready.
Colten Fitness will become the go-to destination for busy professionals who crave simplicity, effectiveness, and long-term results. Our spaces will be welcoming, our technology cutting-edge, and our mission unwavering: to transform the fitness experience.
This will be our first proof-of-concept model, and from there, we will expand through both franchise partners and corporate-owned locations.
These tiers help operators choose the right level of investment and space utilization — from lean training-focused setups to multi-revenue wellness hubs.
Tier 1: Core Fitness Model
1. Gym Only
A streamlined, efficient model offering smart training equipment and basic fitness amenities. Ideal for smaller footprints or urban centers where recovery and lounge space is limited. Lower overhead, quicker installs, high scalability.
Tier 2: Expanded Utility Models
2. Gym + Recovery Lounge
This model blends our smart gym foundation with a fully integrated recovery lounge, designed to meet the growing demand for holistic fitness experiences. Members aren't just coming to train — they're coming to feel better, faster. The recovery lounge offers a curated menu of services including massage chairs, red light therapy, compression boots, stretching tables, and vibration plates — all centered around physical rejuvenation, stress reduction, and performance optimization.
Each service is structured around a credit-based system, allowing for flexible upsell packages and recurring revenue beyond the base membership. This tier increases member retention, elevates the perceived value of the gym, and appeals to a wider demographic — including older adults, athletes, and wellness-focused individuals. With minimal staffing and space requirements, the recovery lounge delivers high-margin services and creates a premium, spa-like atmosphere that positions Colten Fitness far above traditional gym offerings.
3. Gym + Lease Rooms
This model retains the full gym buildout while integrating additional enclosed rooms that are subleased to licensed wellness professionals — such as chiropractors, physical therapists, massage therapists, stretch specialists, or estheticians. These rooms act as independent micro-units within the facility, generating passive income for the operator without requiring additional labor, management, or overhead.
It's an ideal solution for locations in health-conscious markets, suburban medical corridors, or communities where demand for wellness services is strong but space is limited. Operators maintain full control over partnerships while allowing professionals to bring their own clientele — who may also become gym members. This creates organic cross-promotion between services and transforms Colten Fitness into a full wellness hub. With long-term leasing potential and very low operational input, this model builds a sustainable, recurring revenue stream that complements the fitness side of the business without competing with it.
4. Gym + Coffee Lounge
This concept enhances the core gym offering with a fully integrated coffee lounge that operates as its own standalone revenue stream within the facility. Designed to attract both members and non-members, the coffee area creates a welcoming environment for pre- and post-workout socializing while also drawing in foot traffic from the surrounding community. It transforms the location into more than just a fitness center — it becomes a lifestyle hub.
We're building this on a proven foundation: the concept is modeled after our LA-based coffee shop, recently awarded as one of LA’s top-rated cafés. Franchisees and corporate operators will gain access to this complete turnkey coffee system — including equipment recommendations, sourcing partnerships, a curated menu, and operational insights — ready to launch a high-margin café within their fitness footprint. The result is extended dwell time, added value to memberships, and an entirely new business channel all under one roof.
Tier 3: Hybrid Revenue Models
5. Gym + Recovery + Coffee
Our flagship hybrid experience. Full fitness and recovery offerings plus a built-in, revenue-generating coffee shop. Drives non-member traffic, builds community, and increases average revenue per member.
6. Gym + Recovery + Lease Rooms
Same as above, but instead of coffee, additional square footage is leased to wellness professionals (e.g., chiropractor, massage therapist, esthetician). A hands-off revenue stream with high-margin potential and low operating cost.
| Component | Description | Cost |
|---|---|---|
| Construction Buildout | Walls, HVAC, electrical, plumbing (5,700 sq ft @ $20–$95/sq ft) | $114,000 – $541,500 |
| Smart Gym Equipment | K1, Tonal, OXE Fit, Temp Fit (Total: 31 stations) | $147,400 |
| Cardio Equipment | 4 Treadmills, 4 Carol Bikes, 2 Ellipticals, 2 StairMasters | $26,500 |
| Free Weights & Racks | Dumbbells to 100 lbs, 4 racks, benches, accessories | $11,500 |
| Specialty Machines | Reverse hyper, pendulum squat, hack squat, med balls | $62,000 |
| Flooring | Turf, rubber mats, hardwood | $25,000 |
| Lighting, Mirrors, Windows | Custom mirrors, natural light, LEDs | $15,000 |
| Lockers & Showers | Fixtures, stalls, tile, plumbing for men’s/women’s rooms | $20,000 |
| Front Desk + POS Area | Check-in station, tech setup, security | $7,000 |
| Manager's Office | Desk, chairs, furnishings | $5,000 |
| Storage Area Buildout | Built-in shelving, drywall, backroom access | $4,000 |
| Premium Saunas (x2) | Infrared or traditional models for locker rooms | $15,000 |
| Component | Description | Cost |
|---|---|---|
| Massage Chairs (x4) | Full-body auto recovery chairs | $40,000 |
| Red Light Flat Bed | Mitoredlight or similar for full-body therapy | $5,000 |
| Vibration Plate | PowerPlate or comparable for circulation & warmup | $3,300 |
| BioCharger NG | High-end energy and cellular recovery device | $18,700 |
| Compression Boots (Normatec) | Hyperice compression system | $900 |
| Spa Lounge Chairs (x10) | Casual seating for pre/post treatment | $1,500 |
| Massage/Chiro Flat Tables (x4) | For stretch therapy, massage, or red light use | $3,200 |
| Coffee/Tea Service Counter | Staffed station for tea/water/small snacks | $2,500 |
| Lighting, Decor, Sound System | Ambient lighting, soft music, décor | $2,000 |
| Storage Cabinetry & Towel System | Cabinets for towels, wipes, supplies | $1,200 |
| Component | Description | Cost |
|---|---|---|
| Framing & Drywall (6 Rooms) | Dividing walls, framing, insulation | $30,000 |
| Interior Finishing | Paint, trim, doors, lighting fixtures | $12,000 |
| Furniture (6 Rooms) | Treatment table, chair, desk per room | $9,000 |
| HVAC Zoning/Modifications | Adjust air flow for private rooms | $8,000 |
| Shared Waiting Area | Lobby chairs, signage, décor | $5,000 |
| Soundproofing | Panels, seals, acoustic enhancements | $10,000 |
| Electrical & Data Wiring | Extra outlets, Ethernet drops, lighting | $6,000 |
| Security Access System | Badge or keypad entry to rooms | $5,000 |
| Signage & Branding | Room plaques, hallway signage, suite labels | $3,000 |
| Contingency Buffer | Misc. contractor costs or overruns | $2,000 |
Monthly lease income potential: $6K–$12K/month ($72K–$144K/year).
Optional hybrid model: lease a few rooms, contract in others — flexible, profitable, low-touch.
| Component | Description | Cost |
|---|---|---|
| Coffee Bar Buildout | Framing, plumbing, electrical work for café section | $30,000 |
| Espresso Equipment | Commercial espresso machine, grinders, drip system | $12,000 |
| Refrigeration + Display | Undercounter fridge, display case for food/drinks | $5,000 |
| Bar Counter & Cabinets | Wood/stone counter, under-bar shelving and cabinetry | $6,000 |
| POS System & Tablet | Square/iPad setup with payment and order software | $2,500 |
| Interior Design & Signage | Menu boards, logo signage, wall art, paint | $3,000 |
| Seating & Furniture | Tables, chairs, stools, soft lounge chairs | $4,000 |
| Back Bar Utilities | Dishwasher, sink, water filtration system | $2,500 |
| Smallware & Tools | Pitchers, tampers, scales, blenders, thermometers | $1,500 |
| Permits, Inventory, Licensing | Health permits, city licenses, initial beans/cups/etc. | $4,000 |
Projected earnings potential of $1,500/day × 6 days/week = $9,000+ per month in additional revenue.
The lounge enhances gym culture, builds brand loyalty, and creates a new standalone income stream with strong profit margins.
Tier 1: Core Fitness Model
Gym Only
Includes: Base Gym Buildout
Total: $472,900 – $900,400
Tier 2: Expanded Utility Models
Gym + Recovery Lounge
Base Gym: $472,900 – $900,400
Add-On: Recovery Lounge – $77,600
Total: $550,500 – $978,000
Gym + Lease Rooms
Base Gym: $472,900 – $900,400
Add-On: Lease Rooms – $90,000
Total: $562,900 – $990,400
Gym + Coffee Lounge
Base Gym: $472,900 – $900,400
Add-On: Coffee Lounge – $70,500
Total: $543,400 – $970,900
Tier 3: Hybrid Revenue Models
Gym + Recovery + Coffee
Base Gym: $472,900 – $900,400
Add-Ons: Recovery ($77,600) + Coffee ($70,500)
Total: $621,000 – $1,048,500
Gym + Recovery + Lease
Base Gym: $472,900 – $900,400
Add-Ons: Recovery ($77,600) + Lease ($90,000)
Total: $640,500 – $1,068,000
Tier 1: Core Fitness Model
Gym Only
- General Manager – $60,000
- Sales Manager – $60,000
- 2 Front Desk Staff – $50,000 total
Tier 2: Expanded Utility Models
Gym + Recovery Lounge
- All Gym Staff – $170,000
- 2 Recovery Lounge Attendants – $60,000 total
Gym + Lease Rooms
- All Gym Staff – $170,000
- No additional staff needed for lease rooms
Gym + Coffee Lounge
- All Gym Staff – $170,000
- 4 Coffee Baristas (30 hrs/week @ $22/hr) – $137,280 total
- 1 Coffee Manager – $50,000
Tier 3: Hybrid Revenue Models
Gym + Recovery + Coffee
- All Gym Staff – $170,000
- 2 Recovery Lounge Attendants – $60,000
- 4 Baristas – $137,280
- 1 Coffee Manager – $50,000
Gym + Recovery + Lease Rooms
- All Gym Staff – $170,000
- 2 Recovery Lounge Attendants – $60,000
- No additional staff for lease rooms
Tier 1: Core Fitness Model
Gym Only
- Rent (5,700 sq ft @ $20–$95/sq ft): $114,000 – $541,500
- Utilities + Internet: $36,000
- Maintenance + Cleaning: $18,000
- Insurance: $24,000
- Marketing & Advertising: $24,000
- Software/Tech Subscriptions: $12,000
- Gym Salaries: $170,000
Tier 2: Expanded Utility Models
Gym + Recovery Lounge
- All Base Operating Costs
- Recovery Salaries: $60,000
Gym + Lease Rooms
- All Base Operating Costs
- No added staffing needed
Gym + Coffee Lounge
- All Base Operating Costs
- Coffee Staff Salaries: $187,280
- Coffee Operations: $15,000
Tier 3: Hybrid Revenue Models
Gym + Recovery + Coffee
- All Base Operating Costs
- Recovery Salaries: $60,000
- Coffee Staff: $187,280
- Coffee Ops: $15,000
Gym + Recovery + Lease
- All Base Operating Costs
- Recovery Salaries: $60,000
- No lease staff required
💸 Colten Fitness Revenue Breakdown (800 Members)
1. Gym Membership Revenue (Tiered Pricing)
- 400 members × $99 = $39,600/month
- 240 members × $149 = $35,760/month
- 160 members × $199 = $31,840/month
Annual Total: $1,286,400
2. Gym Membership Revenue (Blended Plan)
- 85% on Annual Plan @ $99/month
- 15% on Monthly Plan @ $129/month
- Blended Avg = $103.50 × 800 = $82,800/month
Annual Total: $993,600
3. Recovery Add-On Revenue
- 10% of members purchase $99 credit packs
- 80 members × $99 = $7,920/month
Annual Total: $95,040
4. Coffee Shop Revenue
- 300 drinks/day × $5 = $1,500/day
- 6 days/week × 52 weeks = $468,000/year
5. Leased Rooms Revenue
- 6 rooms × $1,500/month = $9,000/month
Tier 1: Core Fitness Model
Gym Only
- Gym Revenue: $82,800/month
- Annual: $993,600
Tier 2: Expanded Utility Models
Gym + Recovery Lounge
- Gym Revenue: $107,200/month → $1,286,400/year
- Recovery Add-Ons: $7,920/month → $95,040/year
- Total Annual Revenue: $1,381,440
Gym + Lease Rooms
- Gym Revenue: $82,800/month → $993,600/year
- Lease Revenue: $9,000/month → $108,000/year
- Total Annual Revenue: $1,101,600
Gym + Coffee Lounge
- Gym Revenue: $82,800/month → $993,600/year
- Coffee Sales: $39,000/month → $468,000/year
- Total Annual Revenue: $1,461,600
Tier 3: Hybrid Revenue Models
Gym + Recovery + Coffee
- Gym Revenue: $107,200/month → $1,286,400/year
- Recovery Add-Ons: $7,920/month → $95,040/year
- Coffee Sales: $39,000/month → $468,000/year
- Total Annual Revenue: $1,849,440
Gym + Recovery + Lease Rooms
- Gym Revenue: $107,200/month → $1,286,400/year
- Recovery Add-Ons: $7,920/month → $95,040/year
- Lease Revenue: $9,000/month → $108,000/year
- Total Annual Revenue: $1,489,440
Gym + Recovery, Gym + Recovery + Coffee, and Gym + Recovery + Lease Rooms
This gym revenue is based on a tiered membership pricing model for 800 members:
- 50% Base Tier @ $99 → 400 members
- 30% Plus Tier @ $149 → 240 members
- 20% Platinum Tier @ $199 → 160 members
Tier 1: Core Fitness Model
Gym Only
- Annual Revenue: $993,600
- Operating Cost: $398,000 – $825,500
- Net Profit: $168,100 – $595,600
Tier 2: Expanded Utility Models
Gym + Recovery Lounge
- Annual Revenue: $1,381,440
- Operating Cost: $458,000 – $885,500
- Net Profit: $495,940 – $923,440
Gym + Lease Rooms
- Annual Revenue: $1,101,600
- Operating Cost: $398,000 – $825,500
- Net Profit: $276,100 – $703,600
Gym + Coffee Lounge
- Annual Revenue: $1,461,600
- Operating Cost: $600,280 – $1,027,780
- Net Profit: $433,820 – $861,320
Tier 3: Hybrid Revenue Models
Gym + Recovery + Coffee
- Annual Revenue: $1,849,440
- Operating Cost: $660,280 – $1,087,780
- Net Profit: $761,660 – $1,189,160
Gym + Recovery + Lease Rooms
- Annual Revenue: $1,481,440
- Operating Cost: $458,000 – $885,500
- Net Profit: $595,940 – $1,023,440
📈 4-Year Growth Ramp
Gym Only
Year 1
Revenue: $625,968
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $227,968
Net (High): -$199,532
Year 2
Revenue: $874,368
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $476,368
Net (High): $48,868
Year 3
Revenue: $993,600
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $595,600
Net (High): $168,100
Year 4
Revenue: $993,600
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $595,600
Net (High): $168,100
Gym + Recovery
Year 1
Revenue: $870,307
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $362,307
Net (High): -$65,193
Year 2
Revenue: $1,215,667
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $707,667
Net (High): $280,167
Year 3
Revenue: $1,381,440
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $873,440
Net (High): $445,940
Year 4
Revenue: $1,381,440
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $873,440
Net (High): $445,940
Gym + Lease Rooms
Year 1
Revenue: $694,008
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $246,008
Net (High): -$181,492
Year 2
Revenue: $969,408
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $521,408
Net (High): $93,908
Year 3
Revenue: $1,101,600
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $653,600
Net (High): $226,100
Year 4
Revenue: $1,101,600
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $653,600
Net (High): $226,100
Gym + Coffee Lounge
Year 1
Revenue: $920,808
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $370,528
Net (High): -$56,972
Year 2
Revenue: $1,286,208
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $735,928
Net (High): $308,428
Year 3
Revenue: $1,461,600
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $911,320
Net (High): $483,820
Year 4
Revenue: $1,461,600
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $911,320
Net (High): $483,820
Gym + Recovery + Coffee
Year 1
Revenue: $1,165,147
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $554,867
Net (High): $127,367
Year 2
Revenue: $1,627,507
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $1,017,227
Net (High): $589,727
Year 3
Revenue: $1,849,440
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $1,239,160
Net (High): $811,660
Year 4
Revenue: $1,849,440
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $1,239,160
Net (High): $811,660
Gym + Recovery + Lease Rooms
Year 1
Revenue: $938,347
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $480,347
Net (High): $52,847
Year 2
Revenue: $1,310,707
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $852,707
Net (High): $425,207
Year 3
Revenue: $1,489,440
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $1,031,440
Net (High): $603,940
Year 4
Revenue: $1,489,440
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $1,031,440
Net (High): $603,940
🏆 Franchise Comparison: Colten vs Industry Leaders
📐 Colten Fitness Floorplans
🏋️ Gym Only
🧬 Gym + Recovery Lounge
☕ Gym + Coffee Lounge
🧱 Gym + Lease Rooms
🔁 Gym + Recovery + Coffee
🏢 Gym + Recovery + Lease Rooms
