Discovery Call Script

🟣 1. OPENING – Build Rapport & Set the Frame

“Hi [Name], thanks again for jumping on — I’ve looked into your business and it seems like it could be a great fit for what we do, but I’d love to explore that with you directly.”

“My goal today is simple: to learn what your priorities are as a business, and see if Brava can support them. This isn't a pitch — it's a conversation about whether what we offer adds value to where you're already headed.”

🟡 2. DISCOVERY – Uncover Fit & Invite Honesty

“Brava was built for leaders who want to improve retention, boost team performance, and get ahead of hidden problems before they turn into costly ones.”

• “What are your top priorities in the business right now — is retention, customer service, hiring, or team performance part of that?”
• “Do you currently have a way to see how your team is doing — beyond just productivity or basic surveys?”
• “If stress, misalignment, or low morale were building under the surface — would you be able to spot it in time?”
• “Would having early insight into blind spots, morale trends, and team alignment help you lead more confidently?”

🔵 3. BRAVA OVERVIEW – What It Is, What They Get

“Brava is a diagnostic — not a feel-good survey. We give you a deep snapshot of how your team is really doing, where your culture is strong, and where quiet risk is hiding.”

The difference of not having Brava is like driving a high-performance car with no dashboard. You might be moving fast and feeling in control—but without the right gauges, you won’t see the early warnings until it’s too late.

Brava Includes:

• ✔️ 5–7 min confidential employee survey
• ✔️ Owner/manager reflection for perspective comparison
• ✔️ Culture Health Score + Alignment Report
• ✔️ Brava Best Workplace Certification (if qualified)
• ✔️ Final Report with Actionable Blueprint
• ✔️ One free health coaching session for every participant

📊 4. WHY IT WORKS – Brava's Depth & Data

“This goes way beyond those 10-question HR surveys most companies use. Here’s what makes Brava different:”

The difference of not having Brava is like managing your business with noise-canceling headphones on. You’re focused and leading forward—but subtle signals from your team get lost in the silence.

• 📌 43 Core Questions + Custom Prompts
• 🔎 9+ Retention Signals Tracked
• 🔐 100% Anonymous Feedback
• 🗣️ Sentiment Analysis
• 💡 Real-Time Risk Alerts
• 🏥 Personal Wellness Score + Coaching
• 📈 Benchmarked Reporting

📈 5. ROI SNAPSHOT – Quick Data Points

“Here’s what a stronger culture can unlock financially — most leaders are shocked by the numbers.”

• 🔁 Reduce Turnover – $4,700+ saved per employee retained
• 🔥 Cut Burnout Costs – $2,000+/employee in stress-related loss
• ⏱️ Reclaim Lost Time – 30 min/day = $30K+ productivity/year
• 📈 Boost Output – Up to 10–20% revenue growth potential
• 💼 Lower Hiring Costs – $5K+ per avoided hire
• 🎁 Coaching Value – $200 per employee = $4K with 20 staff

🔴 6. OBJECTION HANDLING (If Needed)

If they say: “We already do surveys.”

“That’s great — it shows you care. Brava gives you a third-party lens and validated scoring, which adds credibility and helps uncover things your internal methods might miss.”

If they say: “We’re doing well right now.”

“That’s actually the best time to do this. It’s not about fixing problems — it’s about confirming what’s working, identifying hidden risks early, and earning recognition for the culture you’re building.”

💳 7. PRICING & CLOSE

Brava Package Pricing:

• 🟪 Standard Priced Package: $5,590
• 🟦 Premium Priced Package: $7,550

Ask: “Would you be open to starting your Brava evaluation this month — and seeing what’s really happening under the hood before heading into [Q3/Q4/etc.]?”

⏳ 8. IF THEY HESITATE – Apply Urgency Offer

“Totally fair — just so you know, our current pricing is only guaranteed for a short window. If you’re able to make a decision this week, I can still offer that $5,590 or $7,550 option and help you get launched right away.”

“Would you like to take advantage of that while it’s still available?”

✅ 9. CLOSING OPTIONS – Enroll or Send Proposal

If ready: “Awesome — I’ll walk you through a quick enrollment. We’ll have your portal live today, and your onboarding materials sent right after this call.”

If not ready yet: “No problem — I’ll send you a proposal and recap so you can review. Let me know what works best and we’ll get you set up.”

🔟 10. SEND ONE-PAGER LINK & INSTRUCTIONS

“I’ll send you a link with everything we discussed today — including pricing and next steps. Once you’ve reviewed it, just let me know which direction you’d like to go.”

📄 Open Brava One-Pager