Lead Gen

🚀 Brava Lead Generation Guide for Sales Team

Goal: Identify quality small to mid-sized businesses (5–100 employees), reach the right decision-makers, and get them on a discovery call with Brava.

🔎 STEP 1: Find the Right Business Types

Target companies where culture and retention matter. Search for Chamber of Commerce in different cities as first choice to find leads.

Ideal sectors:

  • Chamber of Commerce
  • Marketing Agencies
  • Chiropractic Clinics
  • Accounting Firms
  • Dental Practices
  • Construction Firms
  • Tech Startups
  • Gyms & Wellness Centers
  • Restaurants
  • Boutique Hotels
  • Real Estate Brokerages
  • Home Services (HVAC, Roofing, etc.)
  • Professional Services

🌐 STEP 2: Sourcing Leads

  • Chamber of Commerce in multiple cities
  • Use Google Maps with keywords (e.g. “marketing agency near [city]”)
  • Search LinkedIn for local business owners or HR leads.
  • Check business directories like Yelp, Clutch, BBB, Alignable
  • Use contact forms on their website ("Contact Us" pages)
  • Walk in or call local businesses (optional for bold reps!)

📞 STEP 3: Initial Contact Methods

  • Email via Contact Form – Use a short pitch with value
  • LinkedIn DM – Connect first, then follow up
  • Phone Call – Ask if the owner or HR lead is available
  • Walk-In – Drop off a card or ask who to speak to

Pro Tip: Always personalize with business name and mention a pain point (e.g., team retention, burnout, hiring costs).

💬 STEP 4: What to Say – Sample Message

Script (Email / DM) – Intro & Owner Outreach:

Subject: Quick note for the owner

Hi there,

I’m reaching out with a quick message intended for the owner of [Business Name].

It’s about something that could help strengthen retention, improve day-to-day performance, and give clearer visibility into team alignment — and I’d love to explore whether it’s relevant for your business right now.

Would you mind passing this along to the owner or letting me know the best way to connect with them directly?

Thanks for your help,
[Your Name]
[Your Role]
BravaCertified.com

Subject: Is clarity into your team something worth exploring?

Hi [First Name],

I wanted to reach out because I’ve looked into your business, and from the outside, it looks like it could be a strong fit for something we’re doing — but I’d love to see if that’s actually true.

My goal is simple: to find out whether you’re in the market for improving retention, strengthening customer service, and boosting productivity through better team visibility.

Brava gives you a clear report on how your workforce is really doing — before issues like burnout, disengagement, or costly turnover hit your bottom line.

We run a quick diagnostic across your team to uncover:

  • Gaps between leadership perception and employee experience
  • Areas of trust, loyalty, and cultural strength
  • Early warning signs around stress, morale, or misalignment

You’ll get a free snapshot with key insights — plus a 1-on-1 health coaching session for every participant, just for taking part. And if you decide to explore the full report and certification, it’s there when you’re ready.

Not having this insight is like driving a high-performance car with no dashboard. You might be moving fast and feeling in control—but without the right gauges, you won’t see the early warnings until it’s too late.

Would it be worth a quick chat to see if this might align with your priorities right now?

Best,
[Your Name]
[Your Role]
BravaCertified.com

📅 STEP 5: Book the Call

  • Use Brava’s Calendly or booking link to schedule directly
  • Always confirm time, phone/email, and send a reminder
  • Tag your CRM entry as “Call Booked – Awaiting Meeting”

✅ STEP 6: Hand-Off to Founder

  • Brief Josh (or founder) with: business name, industry, # employees
  • Include any notes from conversation (pain points, goals)
  • Ensure booking link confirmation is received