Objection Handling Guide

🛑 Objection Handling Guide – Brava Sales Team

“We’re doing good at the moment”

“That’s exactly why this is the right time. Let’s actually see if that’s true — not just with your perception, but with real data. We combine employee feedback and manager/owner scoring to reveal gaps you might not be seeing. Most leaders are surprised by the difference in what they assume vs. what their team is actually feeling.”

“We’re doing fine right now”

“That’s great — and honestly, that’s exactly when this matters most. It’s not just about fixing problems — it’s about proving your culture is strong and using that as a competitive edge for hiring and retention.”

“We already do employee surveys”

“Perfect — that tells me you care about feedback. The difference here is Brava gives you certified, third-party credibility and insights your internal surveys may miss. Plus, employees are often more honest with an outside tool.”

“We’re too small for this”

“Actually, this was built for small teams who want to get ahead of turnover and workplace challenges. The smaller the team, the bigger the impact from one issue — and the faster this pays off.”

“We don’t have the budget”

“I hear you — and that’s why our base option costs less than losing a single employee. This isn’t an expense — it’s protection and positioning. We have payments plans available to accomendate those businesses with a tight budget.”

“I’m not sure our team would participate”

“We’ve seen teams with low trust actually open up the most when given a safe, anonymous way to speak. Brava builds that trust — and the results speak for themselves.”

“I need time to think about it”

“Absolutely — and I’d love to send over a sample report and overview. What’s a good time early next week to follow up after you’ve had a chance to glance through it?”

“This sounds like HR stuff, we’re not there yet”

“I get that — and that’s exactly why Brava is valuable. It gives you a way to lead on culture without needing an HR department. Small business owners are wearing all the hats — we make this part simple.”

“Not interested at this time”

“Totally understand — timing is everything. Just know that when challenges do show up, it’s usually too late to gather honest feedback. That’s why smart companies do this proactively — so they’re not caught off guard. Want me to check back in a couple months?”

“Not interested at this time”

“Totally fair — but I’ll challenge you on one thing. In my experience, ‘not interested’ often means things feel fine on the surface, but there may be blind spots you haven’t seen yet. Complacency is often the perfect setup for future problems.

Let me ask you honestly: Are you actively investing in your team’s success right now? What tools or resources are you giving them to grow? How are you measuring how they actually feel — not just assuming they’re good?

Because if your team senses the same lack of urgency — the same ‘not interested at the moment’ energy — they might be showing up with that exact mindset too. Doing the job, but not going the extra mile.

Brava gives you a fast, non-invasive way to surface what’s really going on — even when things seem fine. Are you open to just seeing what that looks like?”

“We don’t have the budget”

“I hear you — budgets are tight all around. But honestly, I don’t think you can afford not to do this.

The cost of one burned-out employee, one poor hire, or one cultural misstep can far outweigh what Brava costs — and those issues usually show up when it’s too late.

That’s exactly why we built flexible payment plans — to make this feasible for teams who want to do the right thing but need room in their cash flow. Don’t let budget stop you from getting ahead of issues that could cost 10x more down the line.”