🔍 Qualifying Questions Cheat Sheet – Brava
Goal: Open the owner's eyes to unseen risks or missed opportunities
“When was the last time you took a confidential pulse on how your employees actually feel at work?”
“Do you have a way to measure things like stress, burnout, or morale before they impact performance or turnover?”
“If there were blind spots in your workplace — would you want to know before they became expensive?”
“What’s your current approach to employee feedback? Are people being totally honest, or just polite?”
“Do you feel like your employees see you as a company that genuinely cares — and how would you know for sure?”
“Would it help you to have outside validation and a certification that proves your culture is strong?”
“What would it mean to your business if you could improve retention and stand out as a top-tier workplace in your industry?”
Tip: Let the owner talk — your goal is to uncover pain or aspiration, then tie it back to Brava.
