Small to Mid-Sized Businesses (5–100 employees)
Focus: Employee Well-Being, Feedback, Retention, Workplace Culture
Goal:
Get connected to the owner or decision-maker
Script:
“Hi there! I was hoping to connect with the owner or the person who oversees the workplace culture or employee engagement here. Is that you, or could you point me in the right direction?”
If asked what it’s about:
“I work with a new program called Brava, which helps businesses uncover valuable employee feedback and turn it into growth opportunities. The owner would definitely want to be looped in on this.”
Script:
“Hey [Owner Name], appreciate you taking a moment. I work with a program called Brava, built specifically for small companies that want to get proactive about engagement, retention, and workplace culture — without the guesswork. We are providing a Best Workplace Certification to businesses putting thier people first.”
Ask These Questions:
“That’s exactly what Brava does. It gives you anonymous employee insight and converts it into a data-backed snapshot — plus a chance to get certified as a Best Workplace.”
If they say “We’re doing good at the moment”:
“That’s exactly why this is the right time. Let’s actually see if that’s true — not just with your perception, but with real data. We combine employee feedback and manager/owner scoring to reveal gaps you might not be seeing. Most leaders are surprised by the difference in what they assume vs. what their team is actually feeling.”
If they say “We already do employee surveys”:
“Perfect — that tells me you care about feedback. The difference here is Brava gives you certified, third-party credibility and insights your internal surveys may miss. Plus, employees are often more honest with an outside tool.”
Send email with overview + link to BravaCertified.com
Follow up by phone with:
“Just wanted to see if anything stood out or if it felt relevant to your team?”
| Phase | Action | Goal |
|---|---|---|
| 1. Gatekeeper | Get to owner | Gain access |
| 2. First Contact | Warm intro | Build curiosity |
| 3. Discovery | Ask insight-driven questions | Qualify |
| 4. Present Solution | Explain Brava | Build value |
| 5. Objections | Reframe gently | Maintain trust |
| 6. Close | Book walkthrough/send info | Progress sale |
| 7. Follow-Up | Email & call back | Secure deal |
Use this guide to walk through the full certification journey with prospects — from inquiry to certification delivery.
They fill out the form or request a quote. You send a welcome email (template below).
They receive access to the Brava Workplace Portal. This includes:
Subject: You're One Step Closer to Earning Brava Certification 🎉 Hi [First Name], Thank you for [Insert Their Business Name Here]'s interest in becoming a Brava Certified Workplace! We’re excited to learn more about your organization and explore how we can highlight the incredible culture you’re building. Brava Certification is more than a badge — it’s recognition for creating a space where people actually want to work. Here’s what to expect next: 1. Discovery Call – We’ll schedule a brief call to get a clear picture of your organization: team size, structure, workplace goals, and any cultural strengths or challenges you're currently navigating. 2. Custom Quote – Based on your team size and needs, we’ll share a simple proposal and activation link. 3. Evaluation Phase – Once you’re ready, we’ll open your Brava portal to begin the culture review process, including employee surveys and optional leadership input. 4. Certification – If qualified, you’ll receive your official certification, badge, and employer recognition toolkit. 5. Full Report + Action Blueprint – We’ll send you a summary of your results plus a tailored roadmap for continued improvement. 6. Free Health Coaching for Employees – Every employee on your team will receive one free session with a certified health professional from Brava’s network. Our team will follow up with them directly after certification is complete. The whole process takes about 2–3 weeks from start to finish — and we’re with you every step of the way. Click below to schedule your discovery call: 👉 [Insert Call Link] Looking forward to helping you become one of the best workplaces in the world. Warmly, [Your Name] Brava | Workplace Certification Team [Contact Info] [Website]
Quick, anonymous, mobile-friendly — ready in minutes.
We process insights across burnout, recognition & clarity.
Scorecards, trend visuals, and leader-ready summaries.
Hit the mark (A and above)? Get certified and recognized.
We give you the roadmap — and help you stay on track.
Brava evaluates six pillars that drive thriving workplaces — and highlights where you’re leading or lagging.
Do your people feel fulfilled, aligned with their goals, and energized by what they do?
Are advancement opportunities clear and compensation perceived as fair and motivating?
Are stress, overload, and emotional exhaustion common — or well-supported?
Are people enabled by smart systems, or bogged down by meetings and confusion?
Is leadership transparent, trusted, and tuned in to what’s really happening on the ground?
Do teammates feel included, heard, and genuinely connected to the workplace culture?
